Roy Strunin
> Strategic Planning and Management
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Innovative, strategic, results-driven marketer of high-value professional services. Expertise in demand generation, branding and positioning, social media, PR, and digital marketing. Effective leader of cross-functional teams. Passionate and energetic B2B marketer with excellent analytical thinking, keen business acumen and attention to measurable results.
Education
MBA, Marketing Management, William Paterson University BA, Liberal Arts, Brandeis University Accomplishments Social Media Engagement: Advance use of social media to increase audience, raise engagement, lead generation, and thought leadership. Developed best practices and trained subject matter experts. >> Result: 627% increase in LinkedIn followers. Lead Generation: Championed tools and best practices for content marketing to support lead generation. >> Result: 1,500+ qualified sales leads in eight months. Video Marketing: Expanded use of video as marketing tool. >> Result: 1,160% increase in video views. Content Marketing: Developed online platform for promoting expert content. Processes Improvement: Developed SharePoint site for stakeholder collaboration. >> Result: Increased collaboration and access to best practices, research, events, and activities. SEO: Managed divisional program improving of search engine ranking, changes in keyword selection, back-end fixes, and content improvement. >> Result: Double page-one Google rankings. |